Insane prices

I've been with AT&T for over 20 years.  I know that inflation has to go up.  But I guess I am wondering how these newbies are walking in with these low rates.  I hate changing companies but there is already a comcast box in my back yard since I purchased my home.  I've spoken to the loyalty department and basically sorta in a nice way told me they don't care about keeping my business.  Has anyone else been with AT&T as long and watch their rates go up (like 300 percent).  I don't even complain to them that my tv is always freezing and internet is sporadic at most.