Why did I lose my GO BIG $25 discount?

Hello there. Thanks for bringing this to our attention. The monthly price on/after 1/22/2023 for the Go Big package price is $89.99. It seems like you have been paying the incorrect amount without the increase for these last months. The Go Big Promotion ended in January 2017 and is no longer available. However, customers with the promotion, remain on the plan if their account remains active, and if you don't cancel/change the package. Feel free to let us know if you have any other questions, and thanks for being part of DIRECTV. Edward, DIRECTV Community Specialist.

We signed up for DirectTV Now at the AT&T store the very first week it was offered. (now it's called DirectTV Stream) The cost then was $35 per month and guaranteed not to go up in cost for original subscribers. Then it became DirectTV Stream, and the cost started going up and has keep increasing each year. What ever happen to the original offer to all the original subscribers to keep the cost at the original price?  Ed

That original offer was wrongly guaranteed to you for a lifetime. We all wish inflation did not exist and that the price could stay the same. Unfortunately, with TV companies demanding more money from DIRECTV and other providers to carry their channels, the costs of live TV gradually rise. That $35 rate (whether guaranteed for life or not) has went up. Either find a cheaper package (you cannot switch back to GO BIG if you do this), or find a different TV service.

The guarantee was for the discount only, not for the price. The original offer below:

"Go Big $35/mo: Offer ends 1/10/17 at 4:00 PM PST. Customers who enroll after Go Big offer expires will pay min. $60/mo. Must maintain continuous Go Big enrollment to retain offer rate. Offer rate may increase. Channels, features, and terms subject to change & may be discontinued without notice. DIRECTV NOW: Compatible device & browser req'd. Residential customers only. Avail. in the U.S. only (excludes Puerto Rico and U.S. Virgin Islands). Service renews monthly (currently min. $35/mo.), billed to your payment method on file, until you cancel. Pricing, channels, features, and terms subject to change & may be modified or discontinued at any time without notice. Cancellation: View, modify or cancel at any time at directvnow.com. Once canceled you can access DIRECTV NOW through the remaining monthly period. No refunds or credits for any partial-month periods or unwatched content. GENERAL: Limit 2 concurrent streams per account. AT&T wireless coverage & service not avail. everywhere. Programming subject to blackout restrictions. Taxes may apply. See directvnow.com for more details.